Elon Musk has announced Twitter’s new logo, an X, replacing the distinctive bird logo.
Elon Musk announced on Sunday that Twitter’s new logo, an X, would go live, replacing the distinctive bird logo in what would be the latest in a series of controversial shake-ups to the social media platform under his stewardship.
“X.com now points to twitter.com,” the Tesla chief executive tweeted Sunday afternoon. “Interim X logo goes live later today.”
Musk, who bought the site for $44bn (£34bn) last October, tweeted in the early hours of Sunday that he intended to replace the blue avian silhouette with an “X” logo by as early as Monday if a suitable design was offered.
Musk put new curfews :
Musk put new curfews on his digital town square this month, a move that met with sharp criticism that it could drive away more advertisers and undermine its cultural influence as a trendsetter.
The higher tweet-viewing threshold is part of an $8-per-month subscription service Musk rolled out this year to boost revenue. Revenue has dropped sharply since he took over the company and laid off roughly three-fourths of the workforce to slash costs and avoid bankruptcy.
In May, Musk hired Yaccarino, then the chairman of advertising and partnerships at NBC Universal, to lead the platform.
Social media experts are doubtful of Musk’s “everything app”
Twitter’s new logo is slated to be sleeker and on par with the futuristic style of Elon Musk’s other business ventures, Tesla and SpaceX. But social media expert Jennifer Grygiel is skeptical that Musk can create an innovative Twitter as the re-branding suggests.
“I’m not sure he has enough trust from his user base to get people to actually exchange money or attach any type of financial institution to his app,” Grygiel, a professor at the University of Syracuse, told NPR.
Grygiel added that Musk hurt Twitter’s integrity with decisions like removing blue checks, firing thousands of Twitter staff and reinstating problematic accounts.
Jeffrey Blevins, a journalism professor at the University of Cincinnati, agreed that Musk has dismayed a significant portion of Twitter users — so much so that a rebranding can’t hurt.