Netflix is facing criticism :
Netflix is facing criticism for listing an artificial intelligence (AI) product manager role with a salary range of $300,000 to $900,000. Hollywood has been shut down since the actors’ and writers’ strike started on July 14. The strike, led by the Screen Actors Guild of America – American Federation of Television and Radio Artists (SAG-AFTRA) and the Writers Guild of America (WGA), aims to secure increased base pay, higher streaming residuals, and protection against AI replacing actors. This concern has been voiced by high-profile actors such as Brian Cox.
for listing an artificial intelligence (AI) product manager role worth an upwards salary of $900,000 (£698,900) amid the ongoing actors’ and writers’ strike.
Hollywood has been effectively shut down since 14 July, when the Screen Actors Guild of America – American Federation of Television and Radio Artists (SAG-AFTRA) joined its fellow screenwriters’ union, the Writers Guild of America (WGA), in the fight for increased base pay, higher streaming residuals and assurances that their work won’t be replaced by AI.
According to The Intercept, SAG-AFTRA raised concerns that this proposal would grant studios ownership and control over their digital images without adequate compensation or consent.
Similarly, writers represented by the Writers Guild of America (WGA) have also been on strike since May, demanding better labour protections against AI-generated content.
Protecting Actors’ Likenesses :-
The daily rate for background actors can be around $200, per the SAG-AFTRA contract. A job posting by the company Realeyes offers slightly more than that: $300 for two hours of work “express[ing] different emotions” and “improvis[ing] brief scenes” to “train an AI database to better express human emotions.”
Realeyes develops technology to measure attention and reactions by users to video content. While the posting doesn’t mention work with streaming companies, a video on Realeyes’s website prominently features the logos for Netflix and Hulu.
The ‘product manager’ position is to increase the ‘leverage’ of their machine learning platform, which offers ‘ML/AI practitioners across Netflix the means to achieve the highest possible impact with their work by making it easy to develop, deploy and improve their machine-learning models.’
The posting is specially catered to attract striking workers :
The posting is specially catered to attract striking workers, stressing that the gig is for “research” purposes and therefore “does not qualify as struck work”: “Please note that this project does not intend to replace actors, but rather requires their expertise,” Realeyes says, emphasizing multiple times that training AI to create “expressive avatars” skirts strike restrictions.
“Rules governing new technological developments, such as developments in generative AI, remain unsettled, and these developments may affect aspects of our existing business model, including revenue streams for the use of our IP and how we create our entertainment products,” the filing says.
While striking actors are seeking to protect their own IP from AI — among the union demands that Iger deemed “just not realistic” — so is Disney.